SSON, a division of IQPC
Virtual and in-person opportunities to engage with key HR decision-makers at exactly the right moment, across the world's largest community of HR Shared Services and People Operations transformation professionals.
Areas of Expertise
SSON is the trusted source for critical insights, best practices, and connections with solution providers across the full HR Shared Services and People Operations landscape.
Who Attends
SSON's HR Transformation events attract senior HR leaders actively managing shared services and evaluating technology solutions.
Why In-Person
SSON's HR Transformation conferences attract senior-level professionals leading transformation across HR Shared Services, People Operations, and Employee Experience, highly targeted environments where sponsors build trust, demonstrate expertise, and convert conversations into clients.
As a sponsor, you gain direct access to HR decision-makers who are actively seeking solutions. The face-to-face format enables genuine relationship-building that digital channels simply can't replicate. This positions your brand not just as a vendor, but as a trusted industry advisor.
Sponsorship Options
From brand awareness to 1:1 executive meetings, every option is designed to move buyers through your funnel.
What is Select?
SSON's 1:1 Select Executive Leadership Summits are designed for senior HR and People Operations decision-makers. Every attendee is personally vetted — meaning you're only ever in front of leaders with budget authority and near-term investment priorities. No booth browsing. Just guaranteed, opt-in conversations scheduled in advance.
Deliverables
All Select sponsorships include guaranteed pre-scheduled meetings, full attendee profiles, and post-event contact data — so your pipeline starts before you leave the room.
All Select attendees are personally vetted for budget authority, investment timeline, project priorities, company revenue, and industry type before the event.
Demand Generation Products
Where possible, all lead profiles include: budget, authority, timeframe for investment, surge score, company size, HQ address, company revenue, and industry type of the prospect.
Choose one channel or layer multiple across the funnel. Each product runs as a standalone campaign scoped to your ICP and vertical.
SSONext, a B2B show in the top 25% of podcasts. Position yourself as a thought leader through a 20-min episode featuring your expert on a curated HR topic.
Sharp 8–10 page reports delivering actionable data and expert commentary. Co-developed on your HR topic of choice, distributed to SSON's full database.
Reports on the hottest HR Transformation topics authored by SSON Editorial with sponsor branding and links. Used by HR leaders for business strategy.
Distribute your existing content across SSON's platform to generate ICP-matched downloads, case studies, whitepapers, and guides, with full profiling data attached.
A 45-minute live webcast with your thought leader. Customer + sponsor speaker format, live Q&A and polls. 40%+ average live attendance from ICP-matched registrants.
Premium 16–20 page co-created reports aligned with your strategic narrative. Full editorial process with approvals, marketed to members with a history of interest in your topic.
A 30-minute live product demonstration in a real-world context to an engaged audience. Hosted by SSON Editorial. 100% of leads are actively in the decision-making process.
Exclusive 1-hour moderated discussion under Chatham House rules with curated senior HR decision-makers. Invite-only, ICP/ABM-driven. 100% decision-makers participating.
Our Partners
























Speak with the SSON partnerships team to scope an HR Transformation package that fits your goals, audience, and budget.
Reach thought-leading professionals through cost-effective marketing opportunities to deliver your message, position yourself as a thought leader, and introduce new products, techniques and strategies to the market.
Join SSON today and interact with a vibrant network of thought-leading professionals, keeping up to date with the industry by accessing our wealth of articles, videos, live conferences and more.
SSON, a division of IQPC