HR
Transformation

Virtual and in-person opportunities to engage with key HR decision-makers at exactly the right moment, across the world's largest community of HR Shared Services and People Operations transformation professionals.

F500
Company attendees
47%
Director / VP / CHRO
2+
Flagship conferences
20yr
Community

Areas of Expertise

The topics your buyers are focused on.

SSON is the trusted source for critical insights, best practices, and connections with solution providers across the full HR Shared Services and People Operations landscape.

Sponsoring within the HR vertical puts your brand in front of practitioners evaluating tools and partners across these specialisms, at every stage of the buying cycle.
HR Shared Services
HR Shared ServicesHR Service DeliveryHRIS / HCMHR GBSEmployee Experience
Talent & People Operations
Talent AcquisitionPayroll & BenefitsWorkforce PlanningOnboarding & OffboardingPeople Analytics
HR Technology & Automation
HR ChatbotsCase ManagementHR Process AutomationGenerative AI in HRSelf-Service PortalsLow Code/No Code

Who Attends

The decision-makers
in the room.

In-Person Conferences
1:1 Selects
Demand Generation
 

Why In-Person

The format built for
face-to-face pipeline.

SSON's HR Transformation conferences attract senior-level professionals leading transformation across HR Shared Services, People Operations, and Employee Experience, highly targeted environments where sponsors build trust, demonstrate expertise, and convert conversations into clients.

As a sponsor, you gain direct access to HR decision-makers who are actively seeking solutions. The face-to-face format enables genuine relationship-building that digital channels simply can't replicate. This positions your brand not just as a vendor, but as a trusted industry advisor.

Top Funnel
Brand Awareness
Maximum visibility throughout the event, logo on lanyards, conference bags, WiFi, digital banners, and the mobile app. Your brand consistently in front of every attendee from registration to closing keynote.
Mid Funnel
Lead Generation
Exhibit booth, Networking Pavilion, and Thought Leadership Pavilion options generate qualified conversations. BANT-profiled leads with confirmed budgets, authority, and active project timelines.
Bottom Funnel
Sales Qualified Leads
1:1 meeting programmes, Think Tanks (15 pre-selected delegates), and keynote/panel speaking slots position your team as trusted advisors and open doors to immediate sales conversations.

Sponsorship Options

Choose your engagement level.

From brand awareness to 1:1 executive meetings, every option is designed to move buyers through your funnel.

Mainstage Keynote Session
A 30-minute mainstage keynote showcasing your strategic insights and real-world expertise. Reinforces your value across private meetings and networking throughout the event.
Think Tank
Intimate sponsor-led discussion with 15 pre-selected delegates on a timely HR challenge. Deep engagement, tailored conversation, strong alignment with your target buyers.
Panel Discussion
Participate as a panelist or moderator in a 45-minute industry panel. Showcase expertise in a conversational setting and influence key industry narratives alongside respected peers.
Exhibit Booth
A hands-on space inside the Expo Hall to showcase your offerings and drive meaningful engagement with key stakeholders. Tailored sizing options available.
Networking Pavilion
A prime expo-location branded hub for your specific solutions. High-visibility activation that attracts targeted attendees, offers multiple demo opportunities, and reinforces your vendor positioning.
Branding Options
Lanyards, conference bags, seat drops, WiFi, charging stations, digital banners, name badges, welcome packs, and mobile app, high-visibility touchpoints throughout the attendee journey.
 

What is Select?

30–50 leaders.
100% purchase
authority.

SSON's 1:1 Select Executive Leadership Summits are designed for senior HR and People Operations decision-makers. Every attendee is personally vetted — meaning you're only ever in front of leaders with budget authority and near-term investment priorities. No booth browsing. Just guaranteed, opt-in conversations scheduled in advance.

Personally Vetted Attendees
Every participant is individually qualified — budget authority, project timeline, and investment priorities confirmed before they walk in the room. You'll never waste time with someone who can't make a decision.
Guaranteed 1:1 Meetings
Your meeting schedule is confirmed in advance. Portal access 4 weeks before the event lets you choose who you want to meet. Meetings are locked in 1 week prior so your team arrives prepared.
Full Contact List Post-Event
Full attendee contact list delivered post-event with complete profiles — investment priorities, budget authority, timeline, company revenue, and industry type. Your sales team leaves with a real pipeline.

Deliverables

Everything included
in your package.

All Select sponsorships include guaranteed pre-scheduled meetings, full attendee profiles, and post-event contact data — so your pipeline starts before you leave the room.

Select Summit Sponsorship
  • Guaranteed pre-scheduled 1:1 meetings with vetted senior HR leaders
  • Portal access 4 weeks before event to choose who you meet
  • Full attendee contact list with investment priorities & budget data
  • Speaking or thought leadership opportunity within the agenda
  • Brand visibility across all event communications
  • 30–50 VP & C-Suite attendees per event
  • 100% purchase authority confirmed for all attendees

Attendee Qualification

All Select attendees are personally vetted for budget authority, investment timeline, project priorities, company revenue, and industry type before the event.

What Makes It Work
Select is SSON's bottom-of-funnel format. With 30–50 personally vetted senior HR leaders per event and meetings contracted annually, every conversation is with someone who can make a buying decision.
$18Bn
Avg attendee enterprise revenue
100%
Purchase authority
280+
1:1 meetings p.a.

Demand Generation Products

Eight ways to build
your pipeline.

Where possible, all lead profiles include: budget, authority, timeframe for investment, surge score, company size, HQ address, company revenue, and industry type of the prospect.

Choose one channel or layer multiple across the funnel. Each product runs as a standalone campaign scoped to your ICP and vertical.

Top Funnel Brand Awareness
Mid Funnel Marketing Qualified Leads
Bottom Funnel Sales Qualified Leads
Top Funnel
6wk
Avg campaign
400+
Avg listens

Podcasts

SSONext, a B2B show in the top 25% of podcasts. Position yourself as a thought leader through a 20-min episode featuring your expert on a curated HR topic.

Mid Funnel
10wk
Avg campaign
150+
ICP leads

Essentials Reports

Sharp 8–10 page reports delivering actionable data and expert commentary. Co-developed on your HR topic of choice, distributed to SSON's full database.

Mid Funnel
12wk
Avg campaign
600+
Global downloads

Market Reports

Reports on the hottest HR Transformation topics authored by SSON Editorial with sponsor branding and links. Used by HR leaders for business strategy.

Mid Funnel
6wk
Avg campaign
100+
ICP downloads

Content Syndication

Distribute your existing content across SSON's platform to generate ICP-matched downloads, case studies, whitepapers, and guides, with full profiling data attached.

Mid Funnel
12wk
Avg campaign
150+
ICP registrants

Webinars

A 45-minute live webcast with your thought leader. Customer + sponsor speaker format, live Q&A and polls. 40%+ average live attendance from ICP-matched registrants.

Bottom Funnel
8wk
Avg campaign
100%
Decision-makers

Bespoke Reports

Premium 16–20 page co-created reports aligned with your strategic narrative. Full editorial process with approvals, marketed to members with a history of interest in your topic.

Bottom Funnel
10wk
Avg campaign
25+
ICP/ABM registrants

Tech Demos

A 30-minute live product demonstration in a real-world context to an engaged audience. Hosted by SSON Editorial. 100% of leads are actively in the decision-making process.

Bottom Funnel
8wk
Avg campaign
100%
Decision-makers

Virtual Roundtables

Exclusive 1-hour moderated discussion under Chatham House rules with curated senior HR decision-makers. Invite-only, ICP/ABM-driven. 100% decision-makers participating.

Our Partners

World-class solutions. Proud SSON Partners.

Benefitscape
Chazey Partners
Kelly Services
Leena AI
ProHance
ScottMadden
Benefitscape
Chazey Partners
Kelly Services
Leena AI
ProHance
ScottMadden
Benefitscape
Chazey Partners
Kelly Services
Leena AI
ProHance
ScottMadden
Benefitscape
Chazey Partners
Kelly Services
Leena AI
ProHance
ScottMadden

Ready to reach
the HR
community?

Speak with the SSON partnerships team to scope an HR Transformation package that fits your goals, audience, and budget.