The role of Global Business Services is rapidly evolving. Across Asia, organisations are moving beyond efficiency-driven models towards becoming strategic partners that drive enterprise value. Rising expectations, accelerating AI adoption, and increasing operational complexity mean GBS leaders must now rethink how their functions create impact at scale.
Taking place from 20–23 October 2026 in Singapore, the 29th Asian Shared Services & Outsourcing Week (SSOW Asia) brings together the region's most senior GBS, shared services, and transformation leaders to address this shift head-on. This year's agenda is designed to help organisations reposition GBS as a capability-led function that supports growth, enables decision-making, and strengthens resilience.
Download the agenda now to see why over 70% of our audience are senior decision-makers—and why you need to be in the room.
Download the 2026 Sponsorship Guide to discover the opportunities available for you across Asia’s largest Shared Services & GBS event series.
Asia’s #1 Platform for Business Services Leaders:
The SSOW Asia Event Series remains the region’s most influential hub for Shared Services, GBS, GCC and BPO leaders, powered by a community of over 20,000 industry professionals.
Decision-Maker Access: With 86% end-user attendance, sponsors gain direct engagement with senior executives driving transformation across India, Malaysia, the Philippines, and the broader Asia region.
Exclusive Audience Insights: Understand investment priorities, technology roadmaps, and emerging challenges through extensive industry research, including trends in generative AI, talent transformation, process excellence, and digital innovation.
Integrated, Year-Round Marketing Opportunities: Build a multi-touch campaign across multiple events and channels, including wish-list outreach, email marketing, digital promotion, and SSON’s 175,000+ global database to maximise brand exposure and lead generation.
Thought Leadership Positioning: Showcase your expertise through panel sessions, main-stage presentations, boardroom discussions, interactive roundtables, and curated executive engagements, positioning your brand as a strategic partner to the region’s top SSOs and GBS leaders.
Diverse Sponsorship Packages: Choose from a full suite of opportunities - Thought Leadership, Exhibitions, Branding Sponsorships, Awards Sponsorships, Networking Receptions, and more to meet your goals in brand awareness, pipeline generation, and customer engagement
SSOW Asia 2025 Post Show Report
Relive the highlights from Shared Services & Outsourcing Week Asia 2025, where 350+ shared services and GBS leaders gathered in Singapore to exchange ideas, benchmark performance, and explore the future of service delivery. This Post Show Report captures the key insights, industry benchmarks, and standout moments from the 28th edition of Asia’s leading shared services event.
Inside the report, you will discover:
Download the Post Show Report to explore the insights, benchmarks, and conversations shaping the future of Shared Services in Asia.

Download the 2025 Sponsorship Guide to see the available opportunities for you to tap into Asia.
Industry Leadership: SSOW Asia is the premier platform for Shared Services and Outsourcing leaders to network and collaborate.
Target Audience: 86% of the audience are end-users, ensuring direct access to decision-makers.
Exclusive Insights: Gain valuable insights into audience investment priorities and challenges.
Integrated Marketing Opportunities: Optimize marketing efforts through tailored campaigns addressing various business needs.
Thought Leadership: Showcase expertise through panel discussions and presentations, positioning sponsors as industry leaders.
Diverse Sponsorship Packages: Choose from a variety of sponsorship options to meet specific business objectives, including brand awareness and lead generation.
What GCC Leaders Are Planning — And Where Your Solution Fits In
Download the Handbook to Setting Up a Modern Global Capability Centre (GCC)
Understand your buyers. Shape your pitch. Align your solution with their strategy. This exclusive resource from SSON gives solution providers and sponsors unique visibility into what Shared Services and GBS leaders are prioritizing as they set up next-gen GCCs across Asia.
Explore Asia’s GBS Priorities in 2025
Download: The State of Shared Services in Asia – 2025 Outlook
The Shared Services landscape in Asia is undergoing a fundamental shift. From digitization and AI to enterprise value creation and workforce transformation, GBS leaders are stepping beyond transactional execution—and becoming business enablers.
This exclusive market report, powered by SSON Research & Analytics, gives you a data-backed look at where Asia’s top-performing shared services are heading next.
Inside the Report:
Why Download?
Download the Report Now: Stay ahead of the curve with actionable insights from 200+ GBS leaders across Asia.
Discover Asia’s Shared Services Trailblazers
Check out the 2025 SSON Impact Awards Asia Shortlist
Each year, the SSON Impact Awards Asia shines a spotlight on the shared services and GBS teams that are redefining excellence—across transformation, innovation, talent, automation, and customer centricity.
The 2025 shortlist is now LIVE. Inside this exclusive release, discover:
The Shared Services & Outsourcing Impact Awards is Asia's premier recognition platform for exceptional achievements in the Shared Services & Outsourcing industry. Join us in celebrating the brightest minds and groundbreaking innovations that are driving the future of SSO. Discover the 11 Award Categories this year, including 2 new categories: Service Provider of the Year and Technology of the Year.
Be part of this prestigious event and get the opportunity to meet and engage with the top GBS and Shared Services teams from the region!
Asia’s GBS Transformation: Data-Powered Insights from SSON Analytics
Explore the Future of Shared Services in Asia
This report is based on exclusive data from Asia’s shared services leaders, curated by SSON Research & Analytics, and published in April 2025.
View the interactive report now to benchmark your progress and unlock new opportunities for transformation.