Contracting and Negotiating: Vested in Winning Business Relationships (Part 1 of 2)

This FREE webinar was recorded on:
Thursday, January 09, 2014
10:30 AM - 11:30 AM EST
To continue viewing this content please fill out the form below and become an SSON member.
Or if you're already a SSON member, sign in below to download.
Become a member to Watch

By entering in your information and submitting the form, you give the sponsor permission to contact you regarding their product and you agree to our User Agreement, Privacy Policy, and Cookie Policy.

Faced with rapid change, business operations have evolved. But, contracting and negotiation skills have not evolved at the same pace to meet business needs. Many professionals use outdated modes of contracting and negotiating designed for simpler transactions, not the complex, long-standing arrangements many companies have in place today.

In this two part webinar Ed Hansen, partner at Baker McKenzie LLP and Jeanette Nyden, negotiation expert and author of three books including Getting to We: Negotiating Agreements for Highly Collaborative Relationships, will present a new paradigm for contracting and negotiation skills. Specifically, you will learn contracting and negotiation skills that are:

1) Matched to a buy/sell continuum from simple transactions to complex, performance based agreements.
2) Related to the achieving end customer satisfaction, whether the end customer is an internal partner or consumer.
3) Designed to drive the behaviors necessary for peak performance.

By attending this session, you will also be eligible for 1 CPE Unit


Edward Hansen
McCarter & English


Edward Hansen, a partner in McCarter & English, has more than two decades of experience representing clients in transformative information technology enabled projects, including business process and information technology outsourcing.  Mr. Hansen has been recognized as a leading outsourcing lawyer by Chambers Global, Chambers USA and Legal 500 USA, and was named one of the key "innovators and influencers" who will drive change in the business technology sector by Information Week.




Author, educator, and business consultant, Jeanette Nyden works to transform underperforming business partnerships into collaborative relationships.  She has written three books, including: Getting to We: Negotiating Agreements for Highly Collaborative Relationships.

Ms. Nyden has more than 20 years’ experience as an attorney and mediator negotiating agreements and providing practical negotiation planning, and coaching to drive revenue in B2B negotiations with customers, vendors, and alliance partners.

Working in close collaboration with University of Tennessee’s Center for Executive Education, Ms. Nyden joined outsourcing pioneer Kate Vitasek where she helped expand UT’s work on the topic of Vested to include collaborative negotiation skills and collaborative contracting.   Ms. Nyden is a co-author of The Vested Outsourcing Manual: A Guide for Creating Successful Business and Outsourcing Relationships and was instrumental in developing UT’s online course “Creating a Vested Agreement” – UT’s first online course offered in the College of Business.

Ms. Nyden brings a unique approach to her clients as a bridge builder.  As a professional mediator, Ms. Nyden has the ability to effectively sit on both sides of the table simultaneously.  This, coupled with her background as an attorney and professional trainer, enables her clients to see beyond conventional, tit-for-tat negotiation tactics and instead learn the art of collaborative techniques that achieve greater value for both partners.

Ms. Nyden earned her B.A. and Juris Doctorate from Southern Illinois University.  While no longer a practicing attorney, she keeps her law license active and has donated hundreds of hours mediating disputes for the Pierce County Center for Dispute Resolution, a non-profit organization.  She is also an adjunct professor at Seattle University where she teaches negotiation classes.