SSO Pro Presents: Developing a Customer Experience Focus that Positively Engages People
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As part of the SSO Pro Online Learning course, we are providing a series of webinars for our students and members to enjoy and learn from.
Customer Experience is the emotional, psychological and physical investment a customer has in a brand (product, service, or company). For many years, companies have mistakenly focused on customer service without really considering the customer’s experience.
This webinar will:
• Identifying the challenges in developing and implementing a customer experience strategy
• Reveal the most common mistakes companies make when dealing with customers
• Discuss how sales, social media, advertising, and marketing affect customer expectations, customer experience, and customer loyalty.
• Make recommendations for integrating a customer experience focus into your existing customer service policies and training.