The problem with our current models, with the terms “SSO” and “GBS” is that, by using the term service they both reinforce the idea of “us and them”, and of service provider vs. client. Shouldn’t we all be playing on the same team? In this session, hear how a pioneering organization has transcended the concept of customer service, instead creating integrated and valued business partnerships within its organization. Discover how it has broken down internal silos, the challenges to true partnership and top tips for being recognized as an integral part of its business.