Mark William Barlow is a technology entrepreneur and founder and CEO of AppLearn, a pioneering leader in the global Digital Adoption Platform market. He founded his first company in 1993 and successfully exited to a FTSE 200 organization in 1999. He founded his second company in 2005, which went public on the UK AIM market in 2006. His vision today is to help organizations bring certainty of success to digital transformation investments by re-engineering users’ digital experiences. He strongly believes that to unlock the true value from the deployment of technology we need to transform the way in which users engage with it. As we imagine the future of work, our vision at AppLearn is to create an end state where technology users do not have to think about support. Instead, data analytics and intelligent automation will drive the ability to detect, deploy and resolve issues before users are even aware of them. We have an exciting opportunity to improve digital experiences beyond recognition and by doing that, we can deliver the original business outcomes that organizations expected.