AI in Business: When and Where to use Artificial Intelligence in Your Organization

As artificial intelligence technology continues to evolve, more and more department heads and decision makers are being asked to make decisions on how to use AI to better their business.

This webinar will take place on:
December 12, 2019
11:00 AM - 12:00 PM EST

Within this rapidly changing world it’s easy to feel puzzled about AI and what it can actually do, the benefits it can provide, and how it can be best integrated into your organization.

This webinar will outline three common AI technologies, and provide examples for practical application in an organization. Themes covered will include:

  • Common AI techniques, how to apply them in your organization, and common pitfalls to avoid
  • How to identify and prioritize which AI projects to pursue
  • The business implications of technical decisions and how to assess the risk-reward trade-offs of different projects

Attendees will leave having increased knowledge around standard AI language and terms to enable you to effectively engage with technical experts, and utilize their input and analysis when identifying strategic priorities. You will also receive practical and proven examples of AI strategies and how they might be implemented to best suit your organization’s needs.

Attendees will also have a chance to ask questions live to our presenters and subject matter experts.


Beth Bourg
Senior Product Marketing Manager

Beth is a B2B enterprise cloud marketer with experience in product marketing, sales/field enablement, field marketing, demand gen, content creation and strategy, evangelism, vertical/industry positioning, competitive research, partner marketing, integrated marketing campaigns, customer advocacy, global marketing and localization, large events, and budgeting/spend.