Turning Digital Leads Into Meetings & Customers
How to use your data to create loyal customers and memorable interactions
In this short session, SSON Digital shares best practice on how to use your data to create loyal customers and memorable interactions. Turn delegate lists and digital leads into customers, meetings and viable prospects.
In the rapidly evolving landscape of digital marketing, generating leads is a crucial aspect of every business strategy. However, the true measure of success lies in converting these leads into tangible outcomes, such as meaningful meetings and, ultimately, loyal customers. At SSON we run hundreds of webinars every year so are well acquainted with what turns a digital lead into a successful customer interaction.
In this short session we give our top tips on:
• The significance of personalized communication
• Exploring data-driven approaches and right-time follow-ups
• Building trust and establishing a strong brand identity
• Best practice in session format: What sessions create the best engagement, follow-up opportunities
• Ensuring the power of your presentation extends beyond the live session
This session will help you ensure that your audience are talking about you (for the right reasons) long after your presentation has finished. By addressing the challenges faced in transforming leads into tangible results, businesses can harness the full potential of their digital marketing efforts and foster lasting customer relationships.
Speakers
Sally Fletcher
Head of SSON Digital
SSON
Sally Fletcher is the Head of SSON Digital. Her role is to research, execute and host exciting podcasts, online conferences and webinars for the SSON community around the world. She also oversees the SSON Digital portal which hosts digital content including reports, white papers, articles and other digital content. She's been with SSON since 2012 and spent 8 years producing large-scale summits and smaller conferences on topics such as AI, robotics, capital markets, HR, customer experience and leadership in Asia, Europe and North America.
Kaitlin Mansour
Marketing Director
SSON
