How to Make Social Media Work for You?

This FREE webinar was recorded on:
Thursday, June 20, 2013
10:00 AM - 11:00 AM EDT
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How to Make Social Media Work for You?

Social Media is one of the growing hotspots for shared services, as for any other area of business. But how do you make it work for you? This webinar is for anyone who needs to address sourcing decisions and future development of social media offerings, and will provide answers and examples on how to apply current best practices. Thought leaders in the area of social media and customer experience enhancement could gain valuable insight from participating, in order to identify current trends/opportunities and scope for future investment.

The webcast will list current applications of outsourced social media services and their benefits, and will explain how social media services can be applied to areas such as customer service, brand management, and product development. It will also share examples of benefits that are being achieved in each of these areas. We'll also touch on appropriate location strategies for social media services delivery, and how these may develop.

Register today to take part, and find out how to:

  • Identify the current patterns of application of outsourced social media services and the benefits achieved
  • Identify how outsourced social media services can be used to drive improvements in customer experience (including facilitating customer forums)
  • Identify how outsourced social media services can be used for brand management
  • Identify the benefits achieved through supporting product development with social media services
  • Identify appropriate location strategies in the delivery of social media services
  • Identify how the use of social media services is likely to develop over the next few years


Mike Cook

 Mike is an analyst with NelsonHall's Customer Management Services program, with responsibility for market analyses and vendor assessments on customer management services topics, including social media services, use of work-at-home agents (WAHA), and multi-channel service adoption. 

Mike's academic qualifications include:

  • A BCom in Economics and Econometrics from the University of Johannesburg
  • A post graduate Honors in International Trade and Development Economics from the University of Johannesburg.


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