Healthier Receivables, Stronger Margins: Inside Reckitt’s Global O2C Engine That Pays for Itself
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You’ve standardised, outsourced, and automated your O2C process. But if that’s where the transformation ends, you’re leaving millions on the table.
Join John Bradbury, Global Process Owner - O2C and Finance Director at Reckitt, as he unpacks how Reckitt moved from fragmented regional processes to a fully connected, end-to-end O2C model. This transformation went far beyond headcount reduction; it unlocked working capital, accelerating net recovery rate, and improving margins across global markets.
By attending this webinar, you will learn how to:
- Build End-to-End, Not Just Automated Islands- How Reckitt connected credit, collections, e-invoicing, deductions, and cash application into a unified operating model. Rolled out globally, including complex markets like Iberia, the UK, and North America.
- Automate at Scale to Cut Manual Effort - Lessons from achieving over 90% touchless cash application, 77% faster deduction resolution, 100% auto-coded deductions, and reducing dependency on BPOs.
- Shift from FTE Savings to Value Creation - How Reckitt focuses on freeing up working capital, accelerating recovery, and plugging margin leakage beyond productivity and FTE savings.
- Implement Agentic AI in Order to Cash - Use cases of AI agents driving same-day claim denial, reducing open deductions, and improving net recovery rates across high-volume deductions.
CPE Credits
To earn CPE credits, the learner is expected to: - Attend a minimum of 50 mins of the webinar - Participate in at least two polls SSON is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org. |
This webinar is eligible for 1.0 CPE credits in the NASBA field of study, Business Management & Organization - Non-Technical. Speakers
John Bradbury
Finance Director of Transformation, New Business and Global Finance Services
Reckitt
Currently a Finance Director at Reckitt, leading Finance Transformations and New Business Growth initiatives for the Global Finance Shared Services. A Global leader, drawing on personal experiences gained through several years living and working in Hong Kong, Netherlands, and Belgium leading teams with cultural understanding, diverse thinking, and meaningful business outcomes. A proven track record of delivering strategic financial solutions that drive growth and profitability, organisational change, and Global Process improvements. Expertise including Global Business Services, Financial Planning & Analysis, Reporting, Order to Cash & Process Improvement. Passionate about fostering a culture of collaboration, innovation, allyship & inclusion.
Indy Chakrabarti
Chief Marketing Officer
High Radius
As the Chief Marketing Officer, Indy leads the global team responsible for educating customers about the value of HighRadius solutions and finding new prospects for its products. Prior to joining HighRadius, Indy served in various SaaS software companies in senior executive roles. Most recently, he was Chief Marketing & Strategy Officer at Avetta. And before that, SVP of Product Management & Marketing at Paradigm software (acquired by Emerson). Overall, Indy has over 16 years in executive leadership.
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