Mobile Driven Innovation – How to Optimize and Enhance Your Business Processes at a Rapid Pace

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Tuesday, July 23, 2013
11:00 AM - 12:00 PM EDT
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Mobile Driven Innovation – How to Optimize and Enhance Your Business Processes at a Rapid Pace

Mobile innovation can improve employee productivity, reduce costs, and enhance customer satisfaction to achieve a competitive advantage for your organization. But most IT operations are constrained by legacy platforms and architectures which weren't designed to deliver the right mobile experience. Learn about new technologies (like the SMARTWeb mobile enablement platform from CSS Corp) that are open standards-based, and that can quickly convert your current IT applications into mobile applications.

Kalyan Narayanan, Chief Digital Strategy Officer at Horizon Blue Cross Blue Shield of New Jersey, and Alex Popov, eBusiness - Technology & Innovations Analyst, will explain how this new technology allowed him to mobile-enable services, and how this has translated into significant business improvements and user satisfaction.

If you are looking to transform your business by leveraging mobility, join us in this webinar and learn how to:

  1. Develop a strategy to quickly mobile-enable your business processes, and drive productivity and innovation.
  2. Identify business scenarios for mobile enablement; build innovative use cases.
  3. Identify technology options for overcoming the challenges of mobile enabling legacy platforms and products.

This webinar has already taken place and is now available on demand. Once you've registered you'll receive a link to watch it at your conveniance.


Kalyan Narayanan
Chief Digital Officer | Chief Digital Strategy Officer
Horizon Blue Cross Blue Shield of New Jersey

If you are looking for a cross-industry digital transformation specialist who's orchestrated online business revolutions for the Wall Street Journal, Aventis, Johnson & Johnson, IBM, Avaya, and Horizon BlueCross BlueShield, Kalyan Narayanan is it. He is an early eCommerce visionary and adopter, with 17+ years of digital business experience and a unique ability to integrate IT and business assets to improve revenue, optimize customer relationships, and drive a company to market leader status.

At his current company he has quadrupled consumer online sales and doubled Medicare online sales in an effort to shift channels and cut costs (resulting in a $12M cost reduction). He has also made J&J Global Services a significant market player with his first deal there ($4.5M).

Kalyan has a lot of experience in developing product strategies/roadmaps for Web, mobile, & tablets; digital products/services; competitive marketplace analysis; social media; application/portfolio development; business & cost/benefit analysis; business/technology architectures; team building; vendor/outsourcing management; project management.

He defined and led Horizon’s enterprise digital strategy, by growing online channel usage across all stakeholders (across multiple channels), and improving medical and administrative cost ratios through digital integration with key partners. He manages $20M+ in annual budgets and provides leadership to 15 employees and 50 contractors.

He was recruited to establish an online channel and formulate a holistic plan for customer interaction in response to the 2008/2009 healthcare reform. He developed digital asset (Web, mobile, tablet) strategies to improve customer experience throughout the sales cycle, oversee online strategy planning and execution, develop websites that generate revenue and reduce costs, and work across business lines to drive new customer capabilities.


Murali Menon
Director-Practice - Dev&T, ASM and Enterprise Mobility
CSS Corp

Murali Menon leads ADM and Enterprise mobility solution engineering team for CSS Corp in the US. He has been with CSS Corp for over two years leading many successful engagements. He provides thought leadership to various technical groups in the organization and helps define new service lines for CSS Crop.
Prior to joining CSS Corp he worked in Verizon for 9 years leading different delivery teams focusing on telecom BSS/OSS systems.
He has wide experience spread over 16 years with experience in presales, solution engineering, business processes, project initiation, offshore-onsite model, startup company management, IT operations, IT architecture/design, and Enterprise integration/consolidation.
He has a track record of effective presales, technical front ending and solution engineering in the areas of enterprise mobility and ADM, starting up teams/projects ground up, project transition from vendors to in-house teams and achieving self-sustenance in predicted timeframes.
His professional experience spreads across areas of strategy/technology/management/consulting, in product development, technology start up s, technology services/consulting and tier 1 Corporate IT department.
Murali Menon has a Masters in Engineering from IISc, Bangalore, India.