Workforce & Workplace Transformation

Workforce &
Workplace Transformation

Virtual and in-person opportunities to engage with Heads of Facilities, Workplace, and Corporate Real Estate at exactly the right moment, across WorkX, SSON's flagship community for workplace and workforce transformation professionals.

View sponsorship opportunities

F500

Company attendees

49%

Director / VP / Head

Flagship conferences

20yr

Community

Areas of Expertise

The topics your buyers are focused on.

SSON's WorkX community is the trusted source for critical insights, best practices, and connections with solution providers across the full Workforce and Workplace transformation landscape.

Sponsoring within the Workforce & Workplace vertical puts your brand in front of Facilities, Workplace, and CRE leaders evaluating tools and partners at every stage of the buying cycle.

Workplace Strategy

Hybrid WorkSpace PlanningWorkplace ExperienceOccupancy AnalyticsReturn to Office

Corporate Real Estate

CRE Portfolio OptimizationLease AdministrationFacilities ManagementWorkplace TechnologyIWMS/CAFMFood & Beverage

Workforce & Sustainability

Workforce PlanningESG & SustainabilitySmart BuildingsEmployee WellbeingSpace Utilization AI

Who Attends

The decision-makers
in the room.

WorkX attracts senior Facilities, Workplace, and Corporate Real Estate leaders actively managing transformation and evaluating solutions.

Facilities & Workplace Leadership

Chief Workplace Officer
VP, Global Facilities
VP, Corporate Real Estate
VP, Workplace Experience
VP, Real Estate & Facilities
VP, Global Workplace Services
Head of Facilities Management
Global Head of Corporate Real Estate

Director, Workplace Strategy
Director, Facilities Operations
Director, Corporate Real Estate
Director, Space Planning
Director, Workplace Technology
Director, Sustainability & ESG

Head of Workplace Experience
Head of Real Estate Portfolio
Head of Facilities Technology
Head of Workforce Planning
Global Process Owner (GPO), Workplace
Head of Employee Wellbeing

SVP, Global Real Estate
Global Head of Workplace Operations

In-Person Conferences

1:1 Selects

Demand Generation

Why In-Person

The format built for
face-to-face pipeline.

WorkX conferences attract senior-level professionals leading transformation across Facilities, Workplace, and Corporate Real Estate, highly targeted environments where sponsors build trust, demonstrate expertise, and convert conversations into clients.

As a sponsor, you gain direct access to Facilities and Workplace decision-makers who are actively seeking solutions. The face-to-face format enables genuine relationship-building that digital channels simply can't replicate. This positions your brand not just as a vendor, but as a trusted industry advisor.

Top Funnel

Brand Awareness

Maximum visibility throughout the event, logo on lanyards, conference bags, WiFi, digital banners, and the mobile app. Your brand consistently in front of every attendee from registration to closing keynote.

Mid Funnel

Lead Generation

Exhibit booth, Networking Pavilion, and Thought Leadership Pavilion options generate qualified conversations. BANT-profiled leads with confirmed budgets, authority, and active project timelines.

Bottom Funnel

Sales Qualified Leads

1:1 meeting programmes, Think Tanks (15 pre-selected delegates), and keynote/panel speaking slots position your team as trusted advisors and open doors to immediate sales conversations.

Sponsorship Options

Choose your engagement level.

From brand awareness to 1:1 executive meetings, every option is designed to move buyers through your funnel.

Mainstage Keynote Session

A 30-minute mainstage keynote showcasing your strategic insights and real-world expertise. Reinforces your value across private meetings and networking throughout the event.

Think Tank

Intimate sponsor-led discussion with 15 pre-selected delegates on a timely Workplace or CRE challenge. Deep engagement, tailored conversation, strong alignment with your target buyers.

Panel Discussion

Participate as a panelist or moderator in a 45-minute industry panel. Showcase expertise in a conversational setting and influence key industry narratives alongside respected peers.

Exhibit Booth

A hands-on space inside the Expo Hall to showcase your offerings and drive meaningful engagement with key stakeholders. Tailored sizing options available.

Networking Pavilion

A prime expo-location branded hub for your specific solutions. High-visibility activation that attracts targeted attendees, offers multiple demo opportunities, and reinforces your vendor positioning.

Branding Options

Lanyards, conference bags, seat drops, WiFi, charging stations, digital banners, name badges, welcome packs, and mobile app, high-visibility touchpoints throughout the attendee journey.

What is Select?

30 – 50 leaders.
100% purchase
authority.

WorkX's 1:1 Select Executive Leadership Summits are designed for senior Facilities, Workplace, and Corporate Real Estate decision-makers. Every attendee is personally vetted, meaning you're only ever in front of leaders with budget authority and near-term investment priorities. No booth browsing. Just guaranteed, opt-in conversations scheduled in advance.

Personally Vetted Attendees

Every participant is individually qualified to ensure they have budget authority, project timeline, and investment priorities confirmed before they walk in the room. You'll never waste time with someone who can't make a decision.

Guaranteed 1:1 Meetings

Your meeting schedule is confirmed in advance. Portal access 4 weeks before the event lets you choose who you want to meet. Meetings are locked in 1 week prior so your team arrives prepared.

Full Contact List Post-Event

Full attendee contact list delivered post-event with complete profiles including: investment priorities, budget authority, timeline, company revenue, and industry type. Your sales team leaves with a real pipeline.

Deliverables

Everything included
in your package.

All Select sponsorships include guaranteed pre-scheduled meetings, full attendee profiles, and post-event contact data so your pipeline starts before you leave the room.

Select Summit Sponsorship

Guaranteed pre-scheduled 1:1 meetings with vetted senior Facilities & Workplace leaders
Portal access 4 weeks before event to choose who you meet
Full attendee contact list with investment priorities & budget data
Speaking or thought leadership opportunity within the agenda
Brand visibility across all event communications
30 – 50 VP & C-Suite attendees per event
100% purchase authority confirmed for all attendees

Attendee Qualification

All Select attendees are personally vetted for budget authority, investment timeline, project priorities, company revenue, and industry type before the event.

What Makes It Work

Select is WorkX's bottom-of-funnel format. With 30 – 50 personally vetted senior Facilities & Workplace leaders per event and meetings contracted annually, every conversation is with someone who can make a buying decision.

$16Bn

Avg attendee enterprise revenue

100%

Purchase authority

250+

1:1 meetings p.a.

Demand Generation Products

Eight ways to build
your pipeline.

Where possible, all lead profiles include: budget, authority, timeframe for investment, surge score, company size, HQ address, company revenue, and industry type of the prospect.

Choose one channel or layer multiple across the funnel. Each product runs as a standalone campaign scoped to your ICP and vertical.

Top Funnel Brand Awareness

Mid Funnel Marketing Qualified Leads

Bottom Funnel Sales Qualified Leads

Top Funnel

6wk

Avg campaign

400+

Avg listens

Podcasts

SSONext, a B2B show in the top 25% of podcasts. Position yourself as a thought leader through a 20-min episode featuring your expert on a curated Workplace or CRE topic.

Mid Funnel

10wk

Avg campaign

150+

ICP leads

Essentials Reports

Sharp 8–10 page reports delivering actionable data and expert commentary. Co-developed on your Workplace or CRE topic of choice, distributed to SSON's full database.

Mid Funnel

12wk

Avg campaign

600+

Global downloads

Market Reports

Reports on the hottest Workforce & Workplace topics authored by SSON Editorial with sponsor branding and links. Used by Facilities and CRE leaders for business strategy.

Mid Funnel

6wk

Avg campaign

100+

ICP downloads

Content Syndication

Distribute your existing content across SSON's platform to generate ICP-matched downloads, case studies, whitepapers, and guides, with full profiling data attached.

Mid Funnel

12wk

Avg campaign

150+

ICP registrants

Webinars

A 45-minute live webcast with your thought leader. Customer + sponsor speaker format, live Q&A and polls. 40%+ average live attendance from ICP-matched registrants.

Bottom Funnel

8wk

Avg campaign

100%

Decision-makers

Bespoke Reports

Premium 16–20 page co-created reports aligned with your strategic narrative. Full editorial process with approvals, marketed to members with a history of interest in your topic.

Bottom Funnel

10wk

Avg campaign

25+

ICP/ABM registrants

Tech Demos

A 30-minute live product demonstration in a real-world context to an engaged audience. Hosted by SSON Editorial. 100% of leads are actively in the decision-making process.

Bottom Funnel

8wk

Avg campaign

100%

Decision-makers

Virtual Roundtables

Exclusive 1-hour moderated discussion under Chatham House rules with curated senior Facilities & Workplace decision-makers. Invite-only, ICP/ABM-driven. 100% decision-makers participating.

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