The Future of Vendor Interface Looks Much Like Today, Only Different

Mark Seethaler

Size 9 With the summer conference season in full swing, vendors are showcasing their current wares, many of which are the same offerings – even ‘doubling-down’ on some rigid parameters. They are touting ‘best-of-breed’, ‘best-in-class’, ‘world class’, and the ever effective ‘best business practice’. But guess what? All of my conference peers say effectively the same thing … with the fundamental differences in our bus...
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