Conference Champion, or One-and-Done?
If your organization’s policy to support conference-going is to "try and give everyone a turn", they must not value you that much. That is, not if you’re a high performer. Spreading conference money around "fairly" is like distributing "emergency response team" vests to everyone on your floor – just to be fair.
As with sports, just getting to the big game doesn’t make you the champion – as painfully evident in this year’s Super B...
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