What Does Your Branding Say About Your Service?

Barbara Hodge
Posted: 03/25/2014

As Shared Services move away from "process centers" and towards "valued business partner" status, there’s a parallel shift in how the SSO presents itself inhouse. At SSON’s conference in Orlando earlier this month, I moderated a roundtable discussion on "branding for Global Business Services" as part of the "Multifunctional Shared

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Barbara Hodge
Posted: 03/25/2014


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