Outsourced Shared Services drives PepsiCo growth in India

As PepsiCo focuses on India as a strategic growth market, CFO Kim Narsimhan faces a few challenges. Throughout, PepsiCo is leveraging its outsourced model for financial services to play to its strengths: developing new talent to lead PepsiCo forward to conquer the Indian market – one drink at a time.

PepsiCo is "betting big on India" – and relying on its outsourced shared services to help leverage its way to the top in that market. CFO Kimsuka Narsimhan explains the challenges she faces – both "good," in terms of managing high growth through balancing the "people-process-productivity" ratio; but also in making sure that, as GDP rises in India, PepsiCo’s globally branded products are translated to the local market without diluting standards. In other words: to find the right business model and therefore the right profitability model. These are the challenges for any multinational operating in a relatively new, high growth market, as Narsimhan explains.