The Top 5 Priorities of Forward-Thinking CFOs in Midsize Businesses

As midsize businesses accelerate their digital transformation, the role of the CFO is evolving from financial steward to strategic growth partner with the opportunity to lead technology adoption and guide the business forward.

This webinar explores the top five priorities midsize-business CFOs must embrace to drive sustainable, technology-enabled growth. From developing a practical AI strategy and enabling data-driven decision-making to navigating tax mandates and the complexities of cross-border trade, each priority highlights how CFOs can maximize impact while balancing scale, speed, and risk.

By attending, you will gain insight into these critical priorities and learn how to leverage technology to modernize finance operations, improve agility, and support long-term growth in a midsize business environment.

Attendees will learn how to:

• Develop a practical AI strategy (not just theoretical)
• Enable data-driven decision-making
• Navigate tax mandates and cross-border trade complexities

All while balancing scale, speed, and risk.

Attendees will walk away with practical insights on how to drive sustainable, technology-enabled growth and leverage technology to modernize finance operations, improve agility, and support long-term success in a digital-age enterprise.

CPE Credits This webinar is eligible for 1.0 CPE credits in the NASBA field of study, Business Management & Organization - Non-Technical.  To earn CPE credits, the learner is expected to: - Attend a minimum of 50 mins of the webinar - Participate in at least two polls  SSON is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

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