Visibility Wins: From Data to Decisions at British American Tobacco

AP automation has promised productivity gains for 20 years. Yet for many GBS leaders, productivity has plateaued. It's not a question of capability or effort but rather the absence of end-to-end visibility.

A lack of visibility should be considered the single most relevant vulnerability facing GBS organizations in 2026, and why many must now rethink how they measure, manage, and ultimately contract for AP performance.

British American Tobacco BAT has chosen to take a visibility‑first approach to its AP and P2P operations and to anchor its partnership with Springtime in an outcome‑based productivity model. This means aligning both sides to a shared set of measurable productivity improvements and linking part of Springtime’s commercial model to achieving those outcomes. The decision works because visibility makes the risk calculable: both sides can see the baseline, the drivers of effort, and the improvement potential before committing.

This webinar will outline the visibility principles and operating model that make outcome‑based productivity possible, and why organizations like BAT view this structure as a responsible path forward.

Key takeaways include: 

• Where traditional AP productivity metrics fall short
• The conditions required to enable outcome-based models
• What an outcome-based partnership looks like in practice at BAT 
• What GBS leaders should expect from their partners

Join us to explore why visibility is the foundation of credible AP productivity. 

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