Visibility Wins: From Data to Decisions at BAT
How AI Powers Process Mining and Outcome-Based Contracts
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AP automation has promised productivity gains for 20 years. Yet for many GBS leaders, productivity has plateaued. It's not a question of capability or effort but rather the absence of end-to-end visibility.
A lack of visibility should be considered the single most relevant vulnerability facing GBS organizations in 2026, and why many must now rethink how they measure, manage, and ultimately contract for AP performance.
British American Tobacco BAT has chosen to take a visibility‑first approach to its AP and P2P operations and to anchor its partnership with Springtime in an outcome‑based productivity model. This means aligning both sides to a shared set of measurable productivity improvements and linking part of Springtime’s commercial model to achieving those outcomes. The decision works because visibility makes the risk calculable: both sides can see the baseline, the drivers of effort, and the improvement potential before committing.
This webinar will outline the visibility principles and operating model that make outcome‑based productivity possible, and why organizations like BAT view this structure as a responsible path forward.
Key takeaways include:
- Where traditional AP productivity metrics fall short
- The conditions required to enable outcome-based models
- What an outcome-based partnership looks like in practice at BAT
- What GBS leaders should expect from their partners
Join us to explore why visibility is the foundation of credible AP productivity.
Speakers
Steve Standring
CRO
Springtime Technologies
Steven Standring has spent the last 25 years as a CRO in companies in the P2P world, from early stage through to mature. Five of those successfully exited for over $100m and one achieved Unicorn status. As CRO, he has defined and driven the whole go to market strategy including building elite (without being elitist) sales teams, sales support and proactive focussed marketing. All of these companies became early market leaders due to their sharp focus and GTM effectiveness. His focus is on client success and adding value to clients and partners in every interaction. Steve also spent 5 years consulting to and supporting the Shared services market with advice around branding, leadership, customer satisfaction, contracting suppliers and making sure they deliver.
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