Beyond AI Hype: How to De-Risk Your GBS Transformation with Friction Data


This webinar will take place on:
09 July, 2025
10:00 AM - 11:00 AM EDT


Today, ambitious GBS leaders are expanding the way they define transformative business value. Whilst their goals are growing, the data they use to de-risk their transformation hasn’t changed much.

This webinar will spotlight how GBS leaders are fixing a bigger problem: the way they measure work. Process Mining, SLAs, and ticketing systems only tell what happens after something goes wrong. They don’t show how to prevent problems before they start. In this session, you’ll hear real stories from leading GBS teams using a new kind of data - called friction data - to find and fix what slows workers down and leads them to reject new digital and AI-powered GBS tools.

Key Topics Include: 

● Why Friction Data is the leading indicator of AI adoption and the gateway to de-risk digital GBS transformation.

● Understanding the methodology and framework to proactively measure friction in the day-to-day work.

● Learning the power of a unified data model to deliver superior cross-silo experiences to GBS customers.


CPE Credits

This webinar is eligible for 1.0 CPE credits in the NASBA field of study, Information Technology – Technical. 

To earn CPE credits, the learner is expected to:

- Attend a minimum of 50 mins of the webinar

- Participate in at least two polls 

SSON is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.



Speakers

Christophe Martel
CEO and Co-Founder
FOUNT Global

Christophe Martel is the co-founder and CEO of FOUNT, a SaaS platform that helps companies identify and remove work friction. He has 30 years of experience helping organizations improve the way their people work. He was formerly Chief Human Resources Officer at talent management and employee experience consulting firm CEB, which sold to Gartner for $2.7 billion in 2017. FOUNT’s clients are some of the world’s leading organizations including PepsiCo, TEKsystems, Northwell Health and Assurant.

Sponsors