SSON Glossary: VUCA (Volatility, Uncertainty, Complexity, and Ambiguity)

VUCA is an acronym that combines four unique challenges that require four different responses.

Volatility - The speed of change within an industry.

Uncertainty - The extent to which we can confidently predict the future.

Complexity - The number of factors we need to take into account and their relationship with each other.

Ambiguity - A lack of clarity for how to interpret something.