Why BPM Wasn’t Enough: IAG’s Journey to Universal Agentic Orchestration
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When IAG set out to scale and future-proof their automation program, they faced a familiar crossroads: extend a traditional BPM solution, or take a new approach. In this session, hear first-hand why Universal Agentic Orchestration proved a better fit than BPM — and how IAG is now running smarter, completely connected automations with a single point of entry designed to evolve with future innovations.
Key topics include:
- Why BPM fell short in supporting IAG’s need for scale, resilience, and adaptability in automation.
- How Universal Agentic Orchestration works in practice—not just as a theory, but as a proven enabler of smarter, more connected operations.
- What the future of automation looks like with Agentic AI—and how orchestration provides the essential “connective tissue” to make AI, bots, and people operate in concert
Register now to discover why IAG rejected a standard BPM approach in favor of Universal Agentic Orchestration (UAO); a future-ready platform that unifies bots, AI agents, and processes across the enterprise.
Speakers
Luis Huerta
Group Head of Intelligent Automation
IAG
Luis is Head of Automation and Applied AI at one of Europe’s largest airline groups, leading the transformation of operations through applied AI, automation, and intelligent agents. Recognised with awards for delivering measurable value, Luis has built a reputation for turning emerging technologies into EBIT growth and operational resilience at scale. With a background spanning transformation, automation strategy, and data-driven delivery, Luis partners with business leaders across functions to reimagine processes, reduce cost, and enhance customer experience. He is passionate about shaping AI-first capabilities that keep the organisation ahead in an industry defined by complexity and change
Erik Lien
Automationist, Founder, CEO
CTWO
Erik Lien is the CEO and co-founder of C TWO, the leading Universal Agentic Orchestration Platform. A recognized automation veteran, Erik has spent the past two decades helping hundreds of organizations build, scale, and orchestrate automation estates. His vision for C TWO is to enable businesses to maximize today’s automation investments while seamlessly preparing for the next wave of innovation.
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