10 Steps to Magnetic Leadership

Barbara Hodge
Posted: 01/14/2013

What do great leaders do to create an inviting workplace filled with engaged and enthusiastic employees? Dianne Durkin, author of the book The Power of Magnetic Leadership, applies lessons learned from dozens of successful company leaders to explain just how to do this. Part of the magic is knowing how to play well with others, and how to inspire people by demonstrating that every action they take is relevant to them.

The best leaders, Dianne suggests, motivate, inspire and energize people by connecting the business vision, values, purpose and goals to individual values and needs.

Here are some of the top actions she recommends to people seeking to improve their impact as a leader.

  1. Develop Your Vision. Make sure you have a vision with the purpose and values to make it real. State where you are going clearly. State your purpose simply. Express your values – the things that you use to guide every action people take at work – directly.
  2. Identify Your Leader Type. Knowing who you and what type of leader you are helps you and others identify where, when and how to best behave and act to focus their energy to achieve the goals and objectives you set out for them.
  3. Track Your Leadership Development Progress. Keep a leadership log to document what you do and what happens. Review what happens regularly. Reflect on what you are learning and how you are changing.
  4. Recruit and Retain the Right People. Identify what makes individuals successful in your culture, and recruit for those skills. The culture will keep them loyal and happy, and exceed all expectations. Improve your interview and listening skills so you can hear what your employees are saying. Document and take immediate action when you identify something that needs to be improved.
  5. Engage, Empower and Enrich Your Employees. Invite employees to become part of your vision. Empower them to be a force of change and be enriched by your culture. Make your employees part of the solutions, by giving them a role and the responsibility for implementing solutions to major business issues.
  6. Create a Work Environment that Fosters Creativity and Innovation. Go beyond simply improving the physical environment. Focus on how people feel to work there. Evaluate the energy when you walk the floors. How connected to their teams do virtual or remote workers feel? Make changes to ensure that the work environment fuels your objectives and helps to achieve your goals.
  7. Appreciate and Reward Your Employees. Develop and deploy a schedule that regularly and meaningfully rewards employees to create a culture of appreciation. Assess and improve the way you reward people so that you are sensitive and responsive to the differences in age, education, maturity, and demographics.
  8. Focus On the Things That Inspire Your People. Identify what inspires you and your employees. Do they need more education and training, more creative time and cross-training opportunities, wellness programs to promote less stress and better health, or even a sabbatical? Develop and improve the key programs that your people need to stay engaged and loyal.
  9. Improve The Most Important Things First. Identify the most significant of your short comings head-on. Identify what is impacting your own progress and what is holding you back. Are you a poor listener, a technophobe, or do you yell and rave? Admit it. Then take action to get help, fix your problem, and improve your own performance, skills and abilities.
  10. Visualize the Future. Identify where you see yourself in 10 years, 20 or even 30 years? Define the characteristics of the leader you want to be and what the future looks like for you. Describe the way you will balance your personal life and that of your organization and its people. Document how you will build loyalty and trust with your leadership.

The Power of Magnetic Leadership, by Dianne Durkin and Carey Earle, published by CreateSpace, is based on Durkin’s decades of experience changing the leadership course of major corporations. www.LoyaltyFactor.com

About the Authors

Dianne Durkin heads up Loyalty Factor, a consulting and training company located in Portsmouth, New Hampshire. She has more than 25 years of experience in training and development, finance, direct sales and international marketing. She has been Interviewed ABC News, the New York Times, Wall Street Journal, Fortune, USA Today, Investor’s Business Daily and the Boston Globe, on several occasions. A graduate of Rivier College, Ms. Durkin holds a Master’s Degree in Mathematics from Duquesne University. She has also completed advanced management programs at the University of Santa Clara and Babson College. She is an adjunct professor at Plymouth State University and the University of Massachusetts in Lowell.

Carey Earle is a serial entrepreneur and marketer who began her career on Madison Avenue. Carey has worked with some of the world’s most respected brands and high-growth companies crafting adaptive marketing and brand strategies. She has interviewed on CNNfn, CNBC, Bloomberg and PBS, was featured in a documentary about women business owners called "Alpha Female," and also was quoted in The New York Times, Fortune Small Business, Business Week, Working Woman, Adweek and American Demographics. Carey is an adjunct instructor of marketing at New York University. She also lectures at her alma mater, American University, where she serves as a member of the Dean’s Advisory Council for the School of Communication.

Barbara Hodge
Posted: 01/14/2013

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