What Does Your Branding Say About Your Service?
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As Shared Services move away from "process centers" and towards "valued business partner" status, there’s a parallel shift in how the SSO presents itself inhouse. At SSON’s conference in Orlando earlier this month, I moderated a roundtable discussion on "branding for Global Business Services" as part of the "Multifunctional Shared Services" track (which offered an afternoon of presentations from companies sharing their strategies for increasing the scope of operations).
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