SSON | Demand Generation

Sponsorship›Our Opportunities›Demand Generation

Demand
Generation

Amplify your brand, establish thought leadership, and generate marketing-qualified leads through webinars, podcasts, and content syndication, all distributed across SSON's global audience.

View sponsorship opportunities

150+

Avg ICP matched leads (webinar)

100+

Avg ICP downloads (content)

1,000+

Avg digital event registrants

42%

Live webinar attendance

Products by funnel stage

Pick the format that fits
your pipeline stage.

Each demand generation product is designed for a different buyer moment — from broad awareness through to sales-ready conversations.

Top FunnelBrand Awareness

Customer Spotlight

Real-world customer stories developed with SSON's editorial team, showcasing tangible outcomes within the SSC and GBS landscape. Positions your brand as a trusted partner through authentic use cases distributed to SSON's global audience.

Digital Events

A 30-minute speaking slot within a live SSON digital event, reaching 1,000+ global registrants with subject-area interest. Includes on-demand access, full branding throughout the event, and post-event lead delivery.

Podcasts

Be a guest on SSONext — a B2B show in the top 25% of podcasts globally. An exclusive 20-minute episode featuring your thought leader on a curated topic, averaging 500+ listens, with a 4-week promotion campaign across LinkedIn and SSON's newsletter.

Mid FunnelMarketing Qualified Leads

Essentials Reports

Sharp, no-fluff 8–10 page editorial reports delivering actionable data and expert commentary. Co-developed with your team, distributed via an 8-week campaign, and delivering 150+ ICP-matched leads in real time.

Webinars

A 45-minute live session spotlighting your thought leadership on a curated topic, hosted by SSON Editorial. Customer + sponsor speaker format with live Q&A and polls. Delivers 150+ ICP-matched registrants with 42% average live attendance.

Market Reports

Editorial-led reports on the hottest SSC/GBS topics, authored by SSON's team with your branding and links. Used by senior leaders for strategic planning. Distributed via an 8-week campaign delivering 750+ global downloads.

Content Syndication

Distribute your existing content — case studies, white papers, customer insights — across SSON's platform to your target market. An 8-week campaign delivering 100+ average ICP-matched downloads with real-time lead delivery.

Bespoke Reports

Premium 16–20 page solution-forward reports co-created with your team and marketed to SSON members with proven interest in your topic area. Delivers 200+ average ICP-matched downloads with full editorial process and revisions.

Audience Remarketing

Precision programmatic retargeting powered by SSON's first-party engagement data and Feathr's engine, following visitors with your ad across the open web after they engage with SSON content. Higher tiers can target by content topic, event attendance, or email engagement, so every impression reaches someone with proven interest.

Bottom FunnelSales Qualified Leads

Tech Demos

A 30-minute live product demonstration to an engaged, ICP-matched audience hosted by SSON Editorial. Showcases your product's features and real-world value with Q&A and polls. 100% of leads are involved in the decision-making process.

Virtual Roundtables

A 1-hour moderated discussion with a curated group of 25+ senior decision-makers under Chatham House rules. Invite-only format with ICP/ABM-driven promotion, delivering highly targeted prospects who are 100% decision-makers.

Upcoming Online Events

Select a Vertical To See Upcoming Online Events

Shared Services & GBS Summit

September, 2027 | Online Event

The Shared Services & GBS Online Summit brings together Shared Services and GBS leaders from around the world this September for 2 days of live sessions, case studies and peer insights, all without leaving their desks. For solution providers, it's a chance to put your expertise in front of a global audience of practitioners actively looking for ways to transform their operations.

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Service Delivery Digital Summit

October 19 - 20, 2027 | Online Event

The Service Delivery Digital Summit brings together Shared Services and GBS leaders who are responsible for how services actually reach employees and customers. Across 2 days of live sessions, attendees explore how to raise service quality, improve the end-user experience and do more with less. Sponsors get a direct line to practitioners actively looking for tools and partners to modernize their delivery models.

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Agentic & Applied AI Digital Summit

February 9 - 10, 2027 | Online Event

AI budgets are growing, and so is the pressure to show ROI. The Agentic & Applied AI Online Summit is where practitioners come to move from experimentation to execution, with practical sessions on deploying AI agents, scaling automation and building the governance to support it. Position your solutions in front of the leaders deciding where their AI investment goes next.

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Process Intelligence Digital Summit

May 25 - 26, 2027 | Online Event

The Process Intelligence Digital Summit brings together Shared Services, GBS and transformation leaders who are using process mining, task mining and analytics to uncover how work really gets done. Attendees explore how to find hidden inefficiencies, prioritize improvements and build a foundation for automation and AI. Sponsors get direct access to practitioners actively investing in process visibility.

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Agentic & Applied AI Digital Summit

February 9 - 10, 2027 | Online Event

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Autonomous Finance Digital Summit

January 26 - 27, 2027 | Online Event

From P2P and O2C to R2R and the close, the Autonomous Finance Digital Summit is where finance operations leaders come to see how far automation can go. Join a global online audience of CFOs, controllers and finance transformation leaders, and position your solutions in front of the people deciding how their finance function will run next.

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AP Automation Digital Summit

March 16 - 18, 2027 | Online Event

At the AP Automation Digital Summit, AP and finance operations leaders from around the world come together online to explore how automation, AI and e-invoicing are improving working capital, supplier relationships and compliance. Put your solutions in front of the teams deciding how AP will run next.

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Finance Transformation Digital Summit

June 8 - 9, 2027 | Online Event

The Finance Transformation Digital Summit brings together finance leaders who are reshaping how their function operates, from the operating model and technology stack to the skills their teams need next. Through live sessions and peer case studies, attendees learn how to modernize finance, improve decision-making and deliver more value to the business. Sponsors get direct access to leaders planning and funding major finance initiatives.

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Order to Cash and E-Invoicing Transformation Digital Summit

July 20 - 21, 2027 | Online Event

With e-invoicing mandates expanding worldwide, finance teams need to modernize their O2C processes quickly. At the Order-to-Cash & E-Invoicing Transformation Digital Summit, finance leaders from around the world come together online to learn how to stay compliant while turning invoicing and collections into a competitive advantage. Put your solutions in front of the teams planning that transformation.

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Workplace Transformation Digital Summit

April 20 - 21, 2027 | Online Event

From smart buildings and space planning to collaboration tools and AI assistants, the Workplace Transformation Digital Summit is where leaders come to build a workplace that works for everyone. Join a global online audience of workplace and employee experience professionals and position your solutions in front of the people shaping the workplace of the future.

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Our Partners

World-class solutions. Proud SSON Partners.

What our partners say

Results that speak
for themselves.

It’s been an absolute pleasure collaborating with the SSON Digital team on this project. I was truly impressed by how engaged and curious the audience was, which added so much depth to our discussions. I’m looking forward to many more opportunities to work together and continue making a difference.

I believe that the SSONext Podcasts have a significant impact and provide valuable support to organizations aiming to amplify their message and elevate their presence. Collaborating with SSON has notably bolstered our brand, and I am confident that this approach could yield similar benefits for individuals across various sectors and industries.

Throughout the entire webinar process, SSON’s professionalism ensured a seamless experience from planning to delivery, resulting in remarkable engagement and meeting our MQL goals. We’re thankful for their partnership and eagerly look forward to future collaborations.

Start generating
qualified
demand.

Talk to the SSON partnerships team about webinars, podcast episodes, or content syndication campaigns. Scoped to your ICP, vertical, and lead targets.

Request a conversation

SSON | Demand Generation

Demand
Generation

Pick the format that fits
your pipeline stage.