APEX Analytix®Appoints New Sr. VP of Global Marketing & Business Development
Burke to Lead Strategy to Expand Global Market Leadership in Procure-to-Pay Controls and Supplier Portals
Greensboro, NC (DATE) – APEX Analytix, the worldwide leader in P2P audit services, AP audit software, fraud detection, and supplier portals, has appointed marketing and business development expert Joseph C. Burke to further extend the company’s market leadership position. Burke joins APEX as senior vice president of global marketing and business development.
Burke previously served with PrimeRevenue Inc. of Atlanta, GA as the vice president of marketing, where he led the launch of their market leading supply chain finance product family and rebranding of the firm worldwide. Burke comes to APEX with a deep history in global compliance, P2P, and SaaS solutions and an established record of business development and marketing innovation to expand and improve upon market leading positions.
Burke’s focus will be on marketing strategy and competitive positioning, branding & thought leadership, new business development, corporate communications and international markets. "We’re building on to our incredible foundation of solutions for Fortune 500 clients. Increasing market demand for procure-to-pay controls and supplier portal functions like supplier registration and dynamic discounting is the catalyst for an entirely new chapter in the value we deliver to clients," says Burke. "Market need, combined with the pace at which we are developing best-in-class, cloud-based, configurable solutions, is positioning APEX to further expand the number one position in our chosen markets by helping clients respond to the new challenges they face in fully integrating their P2P controls and systems while avoiding major risk."
Steve Yurko, CEO, notes, "Joe’s energy, wealth of experience and track record of results are exciting when applied to our industry leading audit services and software solutions. I’m even more confident, with Joe’s contributions, that APEX will continue to expand into global markets and play an ever increasing role in our clients’ ultimate success."
APEX Analytix LLC serves more than 100 firms of the Global Fortune 500, and with 28 years of experience, the company’s best-in-class AP recovery audit services and FirstStrike® procure-to-pay audit and compliance SaaS solution are uniquely focused on assuring the integrity and accuracy of payables and vendor master data for a secure and compliant P2P process. Headquartered in Greensboro, NC, APEX Analytix is privately held and was founded in 1988. For more information about the organization’s products and services, visit www.apexanalytix.com.