Communication Strategies that Support Shared Service - Aniisu K Verghese Posts


In today's highly competitive business landscape, branding has become a crucial factor for success. It not only helps organizations stand out from the competition but also drives customer loyalty and trust. However, when it comes to GBS, branding is often overlooked or undervalued.
GBS organizations have been transforming their operations for some time now, investing in technology, talent, and processes. However, many are yet to realize the importance of knowledge management in driving sustainable growth and innovation.
The issues of talent attraction, retention, reputation, connection and collaboration concern many GBS entities, and most look for the shorter way out.
As businesses evolve, leaders change, customer needs develop and staff’s expectations advance, the need for communication functions within GBS and SSOs also need a revisit. Here are some perspectives on how communication leaders can determine the ‘ideal journey'.
What does it take for communication teams to set up a COE? And how are such teams built as the organization reframes how communications is perceived?
What's needed to begin the process and how do you navigate around common challenges?
There is real value in investing in communications as a Center of Excellence: Find out what it takes to get there and how to build such teams
Employees' social media reach is about 8X that of corporate accounts putting greater influence in the hands of the organizaton’s biggest advocates
If your employees aren’t constantly thinking about your customers and of newer and better ways of delivering high value for the business, then you're in trouble..
When communications take a backseat, the novice center can take a beating from competition.
You need a road map to guide balancing global aspirations and local expectations – right? We have one for you
Every organization, big or small, has creative talent and ideas can come from anywhere or anyone
How do you decide how much time and money to invest in 'learning'?
It can be touch to attract talent and promote your brand in an offshore location where you are not known.
In their effort to expand, organizations often miss the essential step of creating a consistent communication strategy and plan