It Ain’t Necessarily So (when someone says no!)

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Deborah Kops

Gershwin did not know that he was talking about global services delivery when he penned the words to his magnificent opera Porgy and Bess. Think a no is a no? It ain’t necessarily so. I’d hazard a guess that the most important word in the global services vocabulary is not innovate, nor enable, nor transform…it’s not even yes or any other noun that signifies agreement. That word is simply no. Why?—because no is so culturally imbued with so many different meaning...
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