Those of us with a front row seat watching the US elections quickly grasp that, however many Superpac ads flood the airwaves, ultimately, all politics are retail. Just watch the likes of the current crop of Republican presidential candidates, and you’ll quickly see how each one changes the message according to the audience---going to the moon in Florida, gas pipelines in North Dakota, and ethanol subsidies in Iowa.The parallel with the internal sale of shared services and outsourcing is striking...
