The Lederhosen Unicorn (or, how to engage your audience)

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We all struggle with "engagement" issues, right? Not the marrying kind – but the reaching out and being noticed kind. I’m challenged by it right now (would you rather be reading something else?), and I’ll wager that you come up against it when promoting a concept or a solution or just a regular communication to your customers. The point is this: if we are convinced that we have something valuable to offer, how do we let the other side know? Well, I learned something from my...
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