How Do You Like Your Data – Clean or Dirty?

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This week, Rochelle Hood, SSON’s new Global Head of Communities and Process, reminds us how costly faulty data can be, and shares 5 simple steps to get started on data cleansing. I routinely frequent a Tiki Grill in Florida which touts its specialty as offering most menu items Clean or Dirty. The dirty preparation style includes lots of butter or oil and plenty of extras (extra cheese, extra bacon). The "dirty" cooked food offers tempting smells and captures the heart of your tas...
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