Taulia Appoints Cedric Bru As CEO
Outgoing CEO Bertram Meyer Nominates Taulia Chief Sales Officer As Successor
San Francisco, CA -- March 30, 2015 -- Taulia Inc., the SaaS financial supply chain company, today named Cedric Bru as Chief Executive Officer.
After six years at the helm, Taulia co-founder and former CEO Bertram Meyer nominated Bru for the position. Meyer will stay on Taulia’s Board of Directors and focus on two strategic initiatives: the native of Germany will focus on Taulia’s European expansion and the company’s go-to-market strategy.
"Cedric is an immensely talented and experienced individual who is the perfect person to lead Taulia to new heights," says Meyer. "Having spent his career growing global teams across the financial and technology industries, Cedric is well-positioned to guide Taulia through its next stage of growth. Cedric’s pedigree gave me the confidence to make this decision and take on a new role."
As Chief Sales Officer, Bru has tripled the company’s revenue for two consecutive years. Since joining Taulia in 2013, he has helped the company more than double its number of customers, build international partnerships, and implemented processes to grow the company’s product, sales, and human resources teams to meet ever-increasing demands. Bru was added to Taulia’s Board of Directors last summer.
"We know Bertram made this decision with the best interests of Taulia in mind, and the Board was impressed with Cedric’s extensive background in financial supply chain management, his experience building and scaling world-class teams, and his vision for Taulia is the right person to lead Taulia at this junction," says Noel Fenton, Taulia board member and General Partner of Trinity Ventures, an early investor in Taulia. "We’re thrilled Cedric has accepted this responsibility and confident that he is the right person to lead Taulia through its next growth stage."
Prior to Taulia, Bru was at Syncada from Visa, a global financial supply chain network, where he served as the Global Head of Sales, Marketing and Business Development. At Syncada, Bru was responsible for the company’s go-to-market strategies and execution, network growth, and strategic business development efforts. Cedric has held various positions in the financial services, software, and technology industries, including at Visa and Hewlett-Packard.
"I see tremendous opportunities for Taulia to help businesses across the globe move to their next level of maturity within their financial supply chain, and I’m excited to lead this company going forward," says Bru. "Taulia has benefitted so much from Bertram’s leadership during the past six years, and I’m looking forward to continue working with Bertram in the years to come and having him add significant value to our business."
Taulia is the fastest growing SaaS platform and network for Supplier Financing, e-Invoicing and Supplier Portals. Through turning every invoice into a revenue opportunity, Taulia enables organizations to strengthen supplier relationships while adding millions to the bottom line. Some of the most innovative brands in the world rely on Taulia, including Coca-Cola Bottling Co. Consolidated, Pfizer, Pacific Gas & Electric, Hallmark, and many other Fortune 500 companies from various industries. Taulia is headquartered in San Francisco with offices in London, England; Dusseldorf, Germany; Sofia, Bulgaria; Austin, Texas; and Park City, Utah. For more information, visit www.taulia.com.