What can Procurement Learn from Marketing?
Procurement Transformation: What can You Learn from Marketing?
Mikael Bechsgaard is the head of procurement for fast-growing biotech company Novozymes and brings a somewhat unusual background to the table, namely: consulting and marketing. That has turned out to be a great advantage, however, as a senior manager recently congratulated the procurement team on "the best results in 30 years."
The secret, according to Mikael, is to realize that you cannot be everything to everyone. Instead, yo...
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