SMAC and Big Data Have Raised the Game: But it's Still About Delivering On Expectations

John Kirk

SMAC and Big Data have been out in the business community for a while so we have to ask the question: WHAT’S NEXT? As we have seen, SMAC and Big Data are only as good as what you do with it. And while effective use of this technology (and all of the ever-evolving technologies) can certainly help your business – is it the 'end all'? I can tell you from my travels that I appreciate checking into a hotel and having the front desk remember my preferences in room type and amenities....
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