John Kirk

I have recently been exposed to companies embracing the concept of Social, Mobile, Analytic, and Cloud, otherwise known as SMAC. Even though I do not like the acronym, SMAC, I do like the concept. It is an approach that Small to Medium Enterprises can and should apply. What is SMAC? SMAC is the integration of Social, Mobile, Analytic (Big Data), and Cloud, so that each enhances the other and the total delivers much more than the parts. But it is not just about implementing each and...
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