The surprising truth about what motivates people…
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What the study showed was that, for simple, algorithmic, mechanical tasks, financial rewards work. But once the task moves above a rudimentary cognitive skill level, then financial rewards actually… backfire.
How can that be?
What this proves is that money is a motivator, yes. But the trick is to pay people enough so that money no longer matters, and people think about work, not cash. What then emerges is a new purpose-driven motive based on three key factors: autonomy (get o...
