A Gold Rush for "Attention" vs a Premium for "Meaningful Information"



I read in a much-respected media blog this week that there’s a "gold rush for attention" going on – and I’ll wager that you all know just what is meant. But there is also a premium that folks are willing to pay (in time) for meaningful information. What defines "meaningful" in this context is that it applies to you, right now. Whether that’s heading into a meeting, getting on a plane, processing an invoice, negotiating with suppliers…I could go on. What you...
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