Big Data Strategy for SMEs

John Kirk

In my last article I wrote about Social, Mobile, Analytics, and the Cloud, otherwise known as SMAC, and my belief that we need to move forward to understand and integrate these tools to make our companies better, regardless of our company size. In this article I will dive deeper into the area of Analytics and, more specifically, Big Data. Big Data simply means collecting as much information about your customers and target market as you can, to provide the best customer service and help you s...
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