What if Vincent Price had had access to Data Analytics? "No mere mortal can predict the profit of the Thriller..."

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Twenty years after his death Vincent Price remains immortalised as generations X, Y and doubtless Z (to come) still recognise his legendary, and eerily creepy, tones as synonymous with Michael Jackson's Thriller. There can't be too many people alive today who aren't familiar with the lyrics that haunt this world record breaking single, or who haven't boomed "the funk of forty thousand years" into a hairbrush during their formative years. Yet, sadly, poor Vincent failed to recognise the scale of...

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