12 Key Trends in Data Analytics




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Accessing structured and unstructured data from across the organisation and bringing it to the fingertips of business decision makers – within the finance function as well as HR – facilitates better, more informed, automated, and real-time decisions across the enterprise.

But how and where to start?

Today, we stand at the brink of an entirely new opportunity – one enabled by the data tracked within your systems and, crucially, given a powerful boost through more sophisticated analytics capabilities.

In plain English this means that whereas in the past we tracked metrics, today we track what the metrics tell us and draw conclusions ("insights") that allow us to predict or even prescribe desired outcomes.

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