Introducing Generative & Agentic AI into the O2C Process

Order-to-Cash has always been a stalwart for shared service centers. Behind Procure-to-Pay, it is the second most popular service for GBS in 2025. Last week, SSON ran its 5th annual Future of O2C Virtual Summit. Emagia’s O2C session focused on practical case studies, specifically offering high-impact advice on how AI has already been used in companies such as Xylem, Convatec, and Unisys.  

Here are five key takeaways from the presentation (download the slides at the link below for more detailed information):

1. Agentic vs. Generative AI in Finance

Generative AI focuses on content creation (text, invoices, communications), while Agentic AI executes tasks autonomously (validating invoices, resolving disputes, managing workflows). The combination enables both creativity and autonomous decision-making in financial operations.

2. Transformational Benefits of AI in Order-to-Cash (O2C)
AI agents can cut processing time by up to 70%, lower operational costs, empower finance teams by reducing manual work, and deliver real-time strategic insights across finance operations.

3. High-Impact Use Cases
- Agentic AI: Remittance retrieval, code mapping, dispute resolution, document retrieval, and real-time risk assessment.
- Generative AI: Credit memo drafting, multilingual invoice communication, automated reporting, and personalized collections management.

4. Gia: Emagia’s Enterprise AI Finance Assistant
Emagia’s Gia assistant integrates Generative and Agentic AI, offering 100+ finance “subagents” (credit, collections, disputes, cash application, etc.) with voice, text, and vision capabilities to support autonomous finance.

5. Proven Global Deployments
Emagia shared insight into how large enterprises like Convatec, Xylem, and Unisys are using AI and the fantastic results they’re reporting.