Staff Engagement: Understanding the Value of Your Brand

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Tasked with spearheading the Global Human Resources development function for Accor’s 300+ Luxury & Upscale hotels and resorts around the world, Dirk-Jan Rijks has made an Ambassador Program and modern leadership the hallmarks of a new-style staff engagement initiative. In an interview with SSON’s Barbara Hodge, he sheds light on some of the HR projects and company branded programs he has initiated to develop talent "Always believe in the talent available in each location...

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