Building an Employer Brand



As I am still riding the branding train, a recent article, "Who has time to build an employer brand?" by Raj Seth of Recruiterbox, caught my eye. Raj promises it's worth the effort. He also quotes a survey of nearly 5000 talent decision-makers who reported 50% in hiring cost savings associated with a strong employer brand. That is worth noting. And, remembering that we're living in a digital, social world, these stats from research firm Universum should help you focus: their research indicat...
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