SSON Awards Head to Berlin

This year sees the launch of SSON Excellence Awards in Berlin/Germany. The award is a big step for the visibility and recognition of excellence in Germany’s burgeoning Shared Services & Outsourcing industry. But what is the exact definition of Service Excellence? SSON interviews the 2011 winner of the European Thought Leadership Award, Michel de Zeeuw, CEO of Shared Services, Siemens AG. SSON: Michel, you have been working in Shared Services for a long time now. How has the industry changed over the last years? How is Shared Services recognized within the company? Michel de Zeeuw: When I started in Shared Services in 1994, it was something that had taken-off already –– in the US, for the US –– but not necessarily in the rest of the world, including Europe. US companies started in Europe in the early 1990s, with some brand names like American Express, Sun Microsystems and Unisys, for whom I was working at the time. The changes since are enormous in Europe, with the center of gravity for delivery now in (Far) Eastern countries, a much broader scope of services, a much higher level of expertise and maturity of the industry, and the emergence of professional BPO players to support or replace captive organizations. Overall, progress is huge. However, I think Shared Services, particularly in Europe, still need to improve their reputation within the business community. There is still a lot of selling or convincing going on in most corporations, proving that the topic is still not something widely recognized within the business world. I think Shared Services and Outsourcing will improve on their reputation once they prove that they are really able to automate widely, and, generally speaking, create sustainable value for their customers. SSON: You were voted winner of the Thought Leadership Award at Shared Services & Outsourcing Week in Amsterdam this year. How does it feel to be an award winner and how is the award recognized internationally? Michel de Zeeuw: It was a pleasure and an honor of course to be recognized by peers in the Shared Services / BPO world. This had quite a good impact within Siemens also, which was something nice I had not thought of before. SSON: The awards will be introduced in Germany this year for the first time. How do you think this will affect the industry in Germany, in future? Michel de Zeeuw: Although there are a number of German companies now which have Taken up Shared Services, it will be good to give these organizations some visibility and voice power. SSON: What does excellence mean to you? What does it takes for a centre to be "best in class?" Michel de Zeeuw: I believe excellence in service is about consistently exceeding customers' expectations. Service excellence is based, of course, on good operational performance, but is achieved when customer needs are fully understood and addressed pro-actively. I think a center is best in class when its customers are proud of it. SSON: Where do German based companies stand in comparison to international companies? Michel de Zeeuw: I have not made a detailed comparison, but I do see a lot of major German companies having moved or moving fast to Shared Services. So overall I would guess that they are in a leading role in Europe, after UK based companies. SSON: Michel, thank you so much for your time. [eventpdf]

SSON Awards Head to Berlin

To continue reading this story get free access

Upcoming Events

Germany’s 1 January 2027 E-Invoicing Deadline: Timely Guidance for Time-Crunched Leaders

Accelerating O2C Transformation: How AI Is Reshaping the Cash Conversion Cycle

WorkX

Shared Services and BPO Week Philippines 2026

Why AI in BFSI Stalls After the Pilot — and What Leading Institutions Should Consider Doing Differently

The AP Automation Reality Check: What True Intelligent Automation Looks Like Inside D365

Follow Us

Latest Webinars

The Last Mile of Procure-to-Pay: Why Payment Strategy Determines the Success of Finance Transformation

Lean, Smart, Secure: How AI Sets the New Standard for P2P Financial Operations

How Signify Automates Journal Entries with Self-Service Configuration

Recommended

Egypt: The Next Country North American Shared Services Should Consider IT and Bu...

How Do Sourcing Objectives and Criteria Determine the Sourcing Approach ?

The Outsourcing “Conundrum”: Securing the Benefits You Expect

EP17 The critical link between digital transformation and GBS (Global Business S...

BPO = Business Process Outcomes [not Business Process Outsourcing]

5 Ways Your Business Process Management System Could Be Failing Your Back Office

"Parts Is Parts" - The Key to Differentiating Yourself

Tech Demo: Accelerating Invoicing to Overcome Workload, Speed and Regulatory Cha...

What Will Save BPOs?

Shifting to SaaS may not eliminate the “Technical Debt”

Offshore Engineering R&D Centers Will Continue to Flourish in Current Crisis

Play Nice, Outsourcing Providers. There will be life after COVID-19

FIND CONTENT BY TYPE

SSON COMMUNITY

ADVERTISE WITH US

JOIN THE SSON COMMUNITY

SSON Awards Head to Berlin

To continue reading this story get free access

Upcoming Events

Follow Us

Subscribe to our Free Newsletter

Latest Webinars

Recommended

FIND CONTENT BY TYPE

SSON COMMUNITY

ADVERTISE WITH US

JOIN THE SSON COMMUNITY