State of the MEDIA Report
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In the US, social networks and blogs reach nearly 80% of active domestic internet users. As the influence of social media and its users continues to grow, it’s crucial to understand how different consumer segments of use and share content.
Key findings:
Social networks account for nearly ¼ of total time spent on the Internet
Nearly 4 in 5 active Internet users visit social networking sites
40% of social media users access content from their mobile phone
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