Breaking the status quo: How to engage with SMEs

The Power of a Digital and Customer-centric Mindset

Tom Zbaren
Contributor: Tom Zbaren
Posted: 12/23/2014

There are a number of factors that will contribute to breaking the status quo and engaging with SMEs. Some of these include: value-based pricing; integrating technology with services to provide a holistic solution; use of cloud-based platforms; changing cultural mindsets, and so on. While these all play a role, I submit that the ability to

To continue viewing this content please fill out the form below and become an SSON member.
Or if you're already a SSON member, sign in below to download.

By entering in your information and submitting the form, you give the sponsor permission to contact you regarding their product and you agree to our User Agreement, Privacy Policy, and Cookie Policy.

Tom Zbaren
Contributor: Tom Zbaren
Posted: 12/23/2014


Join for Free


United States
February 25 - 27, 2018
The Peninsula Manila, Makati City, Metro Manila, Philippines
March 18 - 21, 2018