The Power of a Digital and Customer-centric Mindset

Tom Zbaren

There are a number of factors that will contribute to breaking the status quo and engaging with SMEs. Some of these include: value-based pricing; integrating technology with services to provide a holistic solution; use of cloud-based platforms; changing cultural mindsets, and so on. While these all play a role, I submit that the ability to reach and engage with prospective buyers from anywhere across the globe is every bit as important as how value is delivered. Digital marketing and lev...
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