Smart Sourcing: Kellogg opts for Center of Excellence

2010 saw the successful launch of a Center of Excellence for Kellogg Europe, in Dublin – something John Kellogg, its leader, is rightfully proud of. "We basically took a look at the work our people were doing," he explains, "and if they were not spending at least 60% of their time on customer-facing tasks, then we recognized that they were spending too much time on transactional, or low value-added, work. So that work was either eliminated, moved to shared services if it was transactiona...
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