Editor's Introduction: Brand Architecture is a key strategic tool to ensure that audiences will understand what you offer and how they can engage. It’s a critical issue for Shared Services, where businesses often resist having...
Shared Services, by its actual name, creates the wrong perception from the start. How about re-branding the shared services offering to signal more, rather than less?
Since the 1980’s, when the concept of shared services started t...
Reach Shared Services professionals through cost-effective marketing opportunities to deliver your message, position yourself as a thought leader, and introduce new products, techniques and strategies to the market.
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