Shared Service brands can help "users" tap into greater value

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John K Grace

Shared Service brands often miss the opportunity to build greater value with internal clients by failing to communicate the breadth and depth of what they provide. If done correctly, this can be a key to improving perceptions to the internal audience they serve. Because most "clients" of a shared services group are internal and are forced to use the services provided, they approach this reality with resigned compliance. Their hope is to get the answers they need quickly, efficiently and a...
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