Branding for Shared Services and BPO

Using a Strong Shared Services Brand to Attract and Motivate the Best Talent

John K Grace
Contributor: John K Grace
Posted: 10/21/2013

One of the great challenges of a shared services division is to attract the best talent and keep them motivated. This is understandable. Because the concept of "shared services" has built into it a negative stereotype from the start, creating and managing a strong internal "brand" can accomplish a number of important things: It can signal

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John K Grace
Contributor: John K Grace
Posted: 10/21/2013

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